As an entrepreneur, the one thing that you will happen to hold as a belief as has been held by fellow entrepreneurs is that the packaging is as important as the product itself. As a matter of fact, it is well known that the packaging that will be there for a product will be the key to establishing and branding a product in the market. By far and large, packaging is but one of the ways that you will be able to differentiate your product from that of the competitors and as well let target customers see its uniqueness as compared to the others available in the market. Looking at these facts about the power of packaging design, it is as such a fact that we need to have some tips so as to be able to have a successful and effective design of your packaging so as to make sure that it remains a success for your brand in making it stand out. Below are some of the facts that go into a successful packaging design that one needs to know of so as to make sure that the design actually meets its purpose.
The number one thing you need to think of is that of the “why to buy statement” given the fact that each and every product on a supermarket shelf has competition right next to it and as such you need to make sure that there is a differentiator that will make it stand out. The only thing that your consumers so targeted will be interested in will be your ability to give them some reason of a kind for the decision to buy your product and not that of your competitor. The statement is basically a statement that will allow you express what the product you have on offer does, what your consumers stand to get from using the product and as tell the uniqueness of the product from competitive offerings rather instantly. In most cases, the Statement is written in large bold type which can be read from afar, and is often written at the top of the package.
The other fact you need to think of is the Brand Promise. The Brand Promise statement should as well be placed right in front of the product’s package. You should ensure that you have created a brand promise that clearly tells the customers the features of the product and how these features will benefit them. Basically, this is where care in the choice of words will be paramount.
Mind as well structural packaging design. After all is said and done, you will still be interested in a design of the package that will attract your customers as fast as is possible.