What many customers look for in one specific business order to give their loyalty these are authentic they are. The rise of user-generated content in the content marketing strategies for various brands has dominated over consumer sentiment and this goes to prove the point that many customers would go for authenticity. Economic business is company prove this point numerically showing that 92% of customers will trust the recommendation from fellow customers, even if they do not know them, rather than having to depend on the marketing and information provided by the business in your website. The modern customer makes more rational decisions when it comes to the purchase of goods and services thereby concerned about with who they listen to and who they buy from.
Many customers also want to be appreciated by companies when they share the experience of particular goods and services.
We can, therefore, find user-generated content is a strategy in the marketing of the company where customers market one to another through one customer recommending a particular brand, according to an experience they had with the actual brand, other customers who are found in digital channels. The material herein is very diverse from social media posts, blogs, testimonials, reviews, videos, photos and also question and answer sessions.
Authenticity is one of the most excellent benefits of user-generated content. This is mainly because laypeople in real life make user-generated content as they share real experiences. Statistics do not lie as they account for 76% of customers finding genuineness in user-generated content far above brand creative content.
You can be able to get brand loyalty from your customers easily through user-generated content. In having users themselves to generate content for the companys brand, you can be able to be more tangible to the customers in terms of their perception about your brand. Feelings of appreciation in value for customers when you allow them to be to be the voice of your brand and share the experience about your brother to other customers.
One of the significant benefits of user-generated content is that it boosts the purchases of the products and services of the business. A survey reveals that when customers meet with a specific brand when shopping increases 4.6% of t loyalty of the customers as they will be converted into the business.
User-generated content can be helpful to the business in the sense that it can able to be a low-cost marketing strategy to help the company save on costs. When content is created by the customers themselves and not a marketing agency, the business will end up spending less amount of money. Funding for other helpful marketing strategies can be enhanced by saving on costs.